You’re flipping through your book of business cards, and you want your card to matter. You want your client to take you seriously, to see your startup or SME not just as another player in the Kolkata market, but as THE choice for their next career move.
Your address matters in Kolkata more than ever before. Gone are the days when a 100-year-old trading office in the legacy business district of Dalhousie or the upmarket Ballygunge was enough to make a splash. In today’s Kolkata, offices in the modern new-age IT sector with decent work-from-home options are the new hotspots of innovation and business. Why? Because your employees now seek a more relaxed and friendly work environment with less travel time, which is easily accessible from any location of their residence in Kolkata.
For startups and expanding SMEs, a fancy office in Kolkata is certainly not cheap, and most startups or new offices on the rise need to be sensitive to their fixed expenses. But there is a way through which you can be present in the central business district of Kolkata without overspending, and that is by opting for your perfect shared office space.
Shared office spaces give you the best of both worlds: the cost-effectiveness of a rented space and the corporate glamour of a premium business district. They allow you to position your business in Kolkata in a hotspot of shared business values, without breaking the bank.
In this blog, we will see how the location of your office influences your hiring in Bengal. We will provide you with 6 actionable steps to use your shared office space for the best recruitment advantage.
To answer that, we need to do a quick geography recap of Kolkata.
Kolkata is a big city: a city divided by subcultures of neighbourhoods, transport options, commuting time, and most importantly, individual candidates. A professional at the south end of Kolkata isn’t going to consider a remote placement opportunity in the east if the connectivity between these regions is poor. The same goes for the young entrepreneur in an online business or freelancing venture; they might love a startup vibe, but no one wants to navigate through every traffic jam on the way to an office in Rajarhat. On the flip side, a young tech-savvy millennial is more likely to pass over a BPO firm based in North Kolkata in favour of a cool “Adda” environment in Salt Lake Sector V.
So yes, your office location will filter your candidates. This is before they even look at your job description and read your skill requirements or salary expectations. At the moment when they walk through your office doors, the location, the building, and the vibe will all immediately tell your candidate whether you are a serious operation or a fly-by-night kind of company. A good shared office space in the right place makes them confident that you have arrived to stay in business.
Well, let’s get you set up with 7 actionable tips and strategies to make your shared office space recruitment-friendly.
Location and commute time matter to your top candidates in Kolkata. A low-budget basement office in an inaccessible location is going to lose talent on paper before the application process has even begun. At the same time, candidates do not like long-distance travel for a full-time job.
What to do? Book a business centre location close to the Metro corridor between East and West Kolkata. Sector V near the Howrah and Sealdah stations is the most easily accessible business district for talent from the east of Kolkata.
Bonus: Hiring customers and sales executives for startups needs special mention; travelling through Kolkata in peak hours on buses is hellish. A private office in East Kolkata is going to be a big deterrent for people looking at your opportunities.
Location is more than just a convenient place to plug into your daily business routine. Your address speaks volumes about you. Talent also seeks talent. Creative and technology-focused professionals especially like to work in groups and close to other like-minded talent.
Action Step: The simplest way to convince your top candidates that you are set up for the long haul is to place your startup in a shared office space in a pre-existing or well-known cluster or hub like Sector V, Salt Lake, or even Ballygunge in Kolkata.
Bonus: When candidates are assessing a professional opportunity with you, your office neighbours tell them a lot about you as an SME or a startup in Kolkata. Recognisable brand names in the close vicinity of your office provide you with credibility by proxy.
We talked about the need for a less stuffy, more chilled work environment for your candidates. A shared office space is also more likely to have “breakout” zones and other amenities to allow employees to do just that.
Action Step: Scope out your shortlisted office spaces and always choose those with a pleasant cafeteria, a lounge, or an easy walk to a premium coffee shop or tea stall. List these in your vacancy announcements. “Steps away from top cafes with in-house cafeteria” is an excellent tagline.
Your address matters in Kolkata more than ever before. When the candidate walks into your office for an interview, you want them to be wowed by the professionalism of the company they are considering joining. For most candidates in Kolkata, an unprofessional office space and poor first impressions may lead to doubt.
Action Step: Choose a private office rental in a shared business centre. You get the best of both worlds: your own private and branded door with a feeling of privacy and a massive, glass-panelled lobby area that looks corporate when a candidate steps off the elevator. Infinity Business Centre in the Infinity Benchmark Building, for example, provides small office space in Kolkata in Sector V with the entire building as a shared lobby.
Safety and 24-hour availability are critical for any diverse talent group. Easy commute options and reliable transportation options around your office block or building are as important to your candidates as you might think. 24/7 security, as well as 24/7 availability of your office space in Kolkata, is not just a need but a want for both your employees and visiting business partners.
Action Step: Ensure you pick an office with 24×7 building security and an illuminated exterior, with office rooms for rent in a Grade-A building like Infinity Benchmark, which often comes with top-notch security features and protocols.
Flexibility is an oft-overlooked work perk. Top talent wants autonomy. They know what they have to do, but they also want to be assured that the firm trusts them not to “sit in the shackles” of a desk from 9 to 5 or Monday to Friday if they don’t have to.
Action Step: Consider the coworking space memberships or coworking office space for employees you plan to hire as remote team members or in hybrid work teams. A hybrid work option or the ability to work near home is often the most critical deciding factor for a new job.
Location is an element of your business and brand. “Plot G-1, Block EP & GP, Sector V” doesn’t look or sound as impressive in an interview or on your business card as Sector V does.
Action Step: Update your business card, LinkedIn, and the footer of your business website with the new address immediately. Use your upgraded location as a hook in your recruitment campaigns or outreach efforts.
Kolkata-Specific Context: Local Advantage
Let’s look at some of these in detail:
At Infinity, we always say that the perfect team starts with the perfect place. The modern professional in Kolkata is at the cusp of a new age of work. An age where flexibility and prestige, career progression, and innovation are a close walk away.
A shared office space is not just a workspace. It is a vision of your company’s future. It shows your future employees that you value their input, their time, their professional goals, and most importantly, their individuality. By positioning yourself with a shared hub like Infinity Business Centre, you are positioning your business as a serious player in the Kolkata economy and in the future of business.
The talent is out there, searching for a place where they can grow and feel proud to call their second home. Make sure your door is the one they want to open.
Q1: Does a shared office space mean less privacy ifmy team deals with sensitive client data?
Absolutely not. All shared spaces, especially premium ones like Infinity Business Centre, have provisions for private office suites or closed cabins that are lockable, soundproof, and have data safety regulations in place.
Q2: How do I present my business centre office location advantage to my clients?
Think of your shared business centre office as an extension of your brand and workspace. First impressions count, and hosting a client in an Infinity Benchmark office space is going to project much more confidence in your business than meeting a client over coffee or in your cramped home office. Second, location in Sector V means maximum convenience for your clients, so it is a no-brainer as far as meeting places go.
A mediocre location can be the death knell of your business dream. Do not make this mistake. Recruitment begins with location and an attractive work environment.
Make the first step towards building the business of your dreams with Infinity Business Centre. Discover Infinity coworking space and premium private office options in Kolkata IT hub.
Come to us in Sector V and check out your workspace today.
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Infinity Benchmark18th floor, 7th floor & 6th floor, Plot G-1,
Block EP&GP, Salt Lake Sector V
Kolkata - 700 091, India
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Godrej WatersideTower I, 8th Floor, Unit 804, Plot No. DP-5,
Salt Lake Sector-V
Kolkata - 700091, India
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